It’s not enough to be creative to make interesting YouTube titles; you also need to know how YouTube’s algorithm works and how your audience thinks. TubeBuddy did a study that found that movies with optimized titles can get up to 30% more views. VidIQ also says that titles should have important keywords in them to make them easier to find.

We’ll look at why your titles might be taking away from your views and how to fix them.

Why Are Your YouTube Views Dropping?

Have you ever thought your video was doing really well and then all of a sudden, the views started going downhill?

In case you were asking, “Why does YouTube keep reducing my views?”, One possible cause is the titles of your videos. YouTube’s algorithm is made to show videos that get people to click on them and keep them watching. YouTube will decide not to promote your video if the title doesn’t match the content or isn’t search engine focused. This could be what’s going on:

• Misleading Titles: People will click away if your title says one thing and your video does something else. This will cause the system to push your video down.
• Not Click-Worthy Enough: Lower click-through rates (CTR) are caused by generic or boring titles that blend in with other engaging content.
• Poor Use of Keywords: If you don’t include relevant search terms, people who are looking for similar content won’t be able to find your video.

Does Changing Your YouTube Title Affect Views?

When it comes to your ideas, your title has a lot of power.

Changing your YouTube title can have a big effect on how many views you get. If your original title isn’t working well, improving it with better keywords or making it more engaging can help YouTube understand your content better and increase CTR. But there’s a catch: if you change it too often or in big ways, it could confuse both the algorithm and your viewers.

This is how to go about it:

• Analyze Performance First: Use YouTube Analytics to see how your current title is performing.
• Test Small Tweaks: Try adding power words, questions, or relevant keywords to improve discoverability.
• Avoid Clickbait: While catchy titles can get clicks, if they don’t match the content, they’ll hurt your retention rate—and your views.

What Exactly Does a Great YouTube Title Do?

Your title is like shaking hands—it’s the first thing people see when they watch your video.

A good YouTube title is both interesting and easy to understand. Engaging, informative, and search engine friendly are all essential components. How to really nail it:

1. Focus on Keywords: Include your main keyword (“YouTube SEO tips”) naturally, so viewers and the algorithm know what your video is about.
2. Make It Intriguing: Use action words or phrases that spark curiosity, like “How to,” “Why,” or “Best Tips for.”
3. Keep It Short and Punchy: Aim for 60 characters or less to ensure your title doesn’t get cut off in search results.

Try something like “YouTube SEO Tips You’re Not Using (But Should Be!)” instead of “Tips for Better YouTube SEO.”

Title Mistakes You Should Never Make

Not doing something can be just as important as doing it.

Some mistakes can hurt your views even if you’re making sure your titles are optimized. Do not fall for these usual mistakes:

• Too Generic: Titles like “Vlog #5” or “Day in My Life” don’t tell viewers what’s exciting or unique.
• Overusing Keywords: Keyword stuffing can make your title look spammy and turn viewers off.
• Overpromising: If your title exaggerates the content, viewers will feel disappointed and leave quickly.

Easy Ways to Make Titles Better

To make better titles, you don’t have to be a YouTube pro.

These tips will help you turn titles that aren’t doing well into ones that get a lot of clicks:

• Add Numbers or Lists: Titles like “5 YouTube SEO Tips for Beginners” catch the eye and promise clear, actionable content.
• Ask Questions: “Why Isn’t My YouTube Video Getting Views?” is relatable and encourages viewers to click for answers.
• Use Emotional Triggers: Words like “Surprising,” “Must-Know,” or “Ultimate” evoke curiosity.
• Leverage Free Tools: You can save time and quickly come up with catchy titles that are full of keywords by using a title and description generator. Like TubePilot, it can help you come up with catchy titles and descriptions that are focused on SEO keywords. No matter how experienced you are, it’s great because all you have to do is type in your topic, and it will do the rest. The best part is that it’s completely free.

Test out different forms and keep an eye on your analytics to see what your audience likes.

Wrapping It Up

Your YouTube titles are more than just a headline; they tell the algorithm what you want to do and tell your viewers what you offer them. You can fix things and get more views again by not making the same mistakes, using smart keywords, and writing titles that make people want to read more.

Which of these ideas for a title are you going to try first?